An Expert Review of 20 Infographic Pinterest Pins: What Makes Them Stand Out

I've been struggling to get noticed on Pinterest while ago... 😓

But after discovering the power of infographic pins, I saw my blog traffic increase by 300% in just three months.

Today, I'll share the secrets behind eye-catching infographic Pinterest pins that'll have users clicking through to your site in no time. 💯

The Importance of Infographic Pins

Infographic pins are your secret weapon in the Pinterest battlefield. They combine eye-catching visuals with valuable information, making them irresistible to scrolling users.

These pins stand out in a sea of images, increasing your chances of getting noticed and clicked.

Benefits of these Pins

Infographic pins offer several key advantages for your Pinterest strategy:

• Boost engagement rates: Infographic pins tend to receive more likes, comments, and saves than standard pins. Their visually appealing nature and informative content encourage users to interact, increasing your overall engagement metrics.
• Increase shareability and viral potential: Users love sharing valuable, easy-to-understand information. Infographic pins are highly shareable, which can help your content spread rapidly across the platform, potentially going viral.
• Establish your expertise in your niche: By presenting well-researched, organized information in an attractive format, you position yourself as a knowledgeable authority in your field. This builds trust with your audience and can lead to more followers and website visits.
• Convey complex information simply: Infographics excel at breaking down complicated concepts into digestible chunks. This makes your content more accessible to a wider audience, increasing its appeal and usefulness.
• Encourage clicks to your blog: Well-designed infographics often leave users wanting more. By providing a taste of valuable information, you entice users to click through to your blog for the full story or additional resources.
• Attract more followers to your account: As users find value in your infographic pins, they're more likely to follow your account to see more of your content. This grows your Pinterest audience, expanding your reach for future pins.

20 Infographic Pins Ideas

Let's dive into the 20 best infographic Pins ideas that'll make your Pinterest game irresistible.

This infographic presents the concept of a "Marketing Hourglass" as an alternative to the traditional marketing funnel.

It illustrates an eight-stage customer journey from awareness to advocacy.

The design uses a simple color scheme of black, blue, and pink, with the hourglass shape visually representing the customer journey stages.

5 reasons why this infographic pin works:

1. Innovative concept: By introducing the "hourglass" model instead of the typical funnel, it offers a fresh perspective on the customer journey, likely to capture interest.
2. Clear visual hierarchy: The stages are presented in a logical order from top to bottom, making it easy to follow the progression of the customer relationship.
3. Concise explanations: Each stage is accompanied by a brief description, providing just enough information to understand its purpose without overwhelming the viewer.
4. Educational value: The infographic offers insights into post-purchase marketing stages (adoption, retention, expansion, advocacy), which are often overlooked in traditional funnel models.
5. Visually appealing design: The clean layout, limited color palette, and stylish typography make the infographic aesthetically pleasing and easy to read, increasing its shareability on Pinterest.

This infographic pin presents a comprehensive list of SEO tools categorized into six different areas of SEO: keyword tools, link building tools, on-page SEO tools, crawling & index tools, analytics tools, and other SEO tools.

The design is clean, using a purple and white color scheme with clear headers and bullet points for easy readability.

5 reasons why this infographic pin works:

1. Clear organization: The pin uses a grid layout to separate different categories of SEO tools, making it easy for viewers to quickly find the information they're looking for. This structure helps users absorb the content more efficiently.
2. Concise information: Each category lists 4-6 tools without lengthy descriptions, providing a quick reference guide. This brevity makes the pin more digestible and increases the likelihood of users saving it for future reference.
3. Visually appealing color scheme: The purple and white color combination is eye-catching and on-trend. It stands out in Pinterest feeds while maintaining a professional look that's appropriate for the SEO topic.
4. Relevant to target audience: The content addresses a common need for website owners and digital marketers looking to improve their SEO. By offering a curated list of tools, it provides immediate value to its intended audience.
5. Branding elements: The inclusion of the website URL www.forewrite.com and the simple bird icons add subtle branding without overpowering the main content. This increases brand recognition and encourages users to visit the website for more information.

This infographic pin presents "30 Viral Content Ideas" for social media marketing.

It's designed as a colorful grid with numbered content suggestions, targeting marketers and content creators looking for inspiration to boost their social media presence.

5 reasons why this infographic pin works:

1. Eye-catching design: The vibrant color scheme and Instagram-inspired gradient background immediately grab attention. The mix of pink, orange, and purple hues is visually appealing and aligns well with social media aesthetics.
2. Actionable content: Each cell in the grid offers a specific, actionable idea for content creation. This practical approach provides immediate value to the viewer, increasing the likelihood of saves and shares.
3. Numbered format: The 30 ideas are clearly numbered, making the content easy to navigate and reference. This structure also implies a comprehensive list, encouraging users to save the pin for future use.
4. Clever use of brackets: Words in brackets like [niche], [industry], and [expert] make the content adaptable to various fields, broadening its appeal and usefulness across different sectors.
5. Call-to-action: The "SAVE THIS" button at the bottom prompts users to interact with the pin, increasing engagement and the chances of it being revisited later.

This infographic pin presents a "Posting Schedule for Faster Growth" on social media, specifically tailored for Instagram content strategy.

It offers a week-long plan for content posting to optimize engagement and growth.

5 reasons why this infographic pin works:

1. Visual appeal: The pin uses a soft, pastel color palette that's both eye-catching and soothing. The hexagonal design for days of the week creates an interesting visual flow, making the information more engaging and memorable.
2. Clear and concise information: Each day's posting schedule is presented in a simple, easy-to-read format. The brevity of the content makes it quick to understand and implement, increasing its practical value.
3. Structured layout: The hexagonal week layout provides a clear structure that's easy to follow. This design choice helps users quickly grasp the weekly rhythm of the posting schedule.
4. Actionable advice: The pin offers specific, actionable tips for each day (e.g., "1 carousel, 4-7 stories"), making it immediately useful for social media managers and content creators looking to improve their strategy.
5. Call-to-action: The "SAVE IT & MAKE MOST OUT OF IT" at the bottom encourages users to save the pin for future reference, increasing engagement and the likelihood of the content being revisited and implemented.

This infographic pin presents "40 Email Subject Lines that Sell," offering a collection of attention-grabbing subject lines for email marketing campaigns.

It's designed to help marketers and business owners improve their email open rates and conversions.

5 reasons why this infographic pin works:

1. High-value content: The pin provides 40 ready-to-use email subject lines, offering immediate practical value to marketers and business owners. This wealth of ideas increases the likelihood of saves and shares.
2. Eye-catching design: The bright yellow background with contrasting purple and pink text makes the pin stand out in a Pinterest feed. This color scheme is bold and attention-grabbing, increasing the chances of user engagement.
3. Clear organization: The subject lines are numbered and presented in a clean, easy-to-read list format. This structure makes the content scannable and easy to reference later, encouraging users to save the pin.
4. Versatile templates: The use of placeholders like [PAIN], [GAIN], and [Product] makes these subject lines adaptable to various industries and products, broadening the pin's appeal and usefulness.
5. Multiple calls-to-action: The pin includes three CTAs - "Tap the 3 dots ... add me to Favorites" at the top, "SAVE THIS!" at the bottom, and the website URL. These prompts encourage user interaction and provide clear next steps for those who find the content valuable.

This infographic pin presents "Powerful language to use in your Marketing," offering a concise list of impactful words and phrases along with their psychological effects on consumers.

It's designed to help marketers craft more effective messaging in their campaigns.

5 reasons why this infographic pin works:

1. Simple, clean design: The pin uses a minimalist design with a white background and pink accents, making it easy to read and visually appealing. This clean look ensures the information is the focal point and easily digestible.
2. Actionable content: Each word or phrase is paired with a brief explanation of its impact, providing immediate, practical value to marketers. This makes the information directly applicable to their work, increasing the pin's usefulness.
3. Scannable format: The alternating layout of pink boxes and explanations creates a visually interesting pattern that's easy to scan. This structure helps users quickly find and remember the key points.
4. Focused information: By limiting the content to eight powerful words or phrases, the pin avoids overwhelming the viewer. This focused approach makes the information more memorable and increases the likelihood of implementation.
5. Broad applicability: The language tips provided are versatile and can be applied across various marketing channels and industries. This wide applicability makes the pin valuable to a broad audience of marketers, potentially increasing its share and save rates.

This infographic pin presents a "growth strategy from 1k - 15k" followers, likely for a social media platform.

It offers a step-by-step approach to growing an online presence, broken down into stages based on follower count milestones.

5 reasons why this infographic pin works:

1. Clear visual hierarchy: The concentric circle design effectively illustrates the progression of strategies from 1k to 15k followers. This visual representation makes it easy for users to understand the growth journey and locate strategies relevant to their current stage.
2. Actionable, stage-specific advice: Each section provides concrete, actionable tips tailored to different stages of growth. This specificity makes the content immediately useful to a wide range of users, regardless of their current follower count.
3. Engaging title: The phrase "Steal my growth strategy" is attention-grabbing and implies insider knowledge, which can increase user engagement and save rates. It creates a sense of getting exclusive, proven tactics.
4. Comprehensive yet concise: The pin covers a wide range of strategies (from posting frequency to email marketing) without overwhelming the viewer. Each tip is presented in a brief, easy-to-digest format.
5. Color scheme and layout: The soft pink background with white text is visually appealing and easy on the eyes. The circular layout is unique and stands out from typical list-style infographics, potentially increasing its appeal and memorability on Pinterest.

This infographic presents "The 4 MOST effective types of content" in a simple, visually appealing layout. It uses a light background with different pastel-colored sections for each content type.

The four types listed are educational, inspirational, entertaining, and conversion, each with bullet points describing specific content ideas.

5 reasons why this infographic pin works:

1. Clear hierarchy: The title stands out prominently, and each content type is numbered and color-coded. This makes the information easy to scan and understand quickly.
2. Concise information: Each content type is explained with brief, actionable bullet points. This format is perfect for Pinterest, where users often seek quick, digestible information.
3. Visually appealing design: The pastel color scheme and clean layout make the pin attractive and inviting. This increases the likelihood of users stopping to read and save the pin.
4. Relevant topic: Content creation is a popular subject on Pinterest. This infographic offers valuable insights for bloggers, marketers, and content creators looking to improve their strategy.
5. Actionable advice: The bullet points under each content type provide specific ideas that readers can implement right away. This practicality makes the pin more likely to be saved and referred back to later.

This infographic, created by Muqadas (an Instagram expert for creators), outlines the recommended posting frequency for different types of Instagram content in 2024.

It uses a clean, minimalist design with icons and concise text to convey information about optimal posting rates for various Instagram features like stories, carousels, reels, and more.

5 reasons why this infographic pin works:

1. Timely and relevant: The title specifies "2024," making it feel current and valuable for creators planning their social media strategy for the upcoming year.
2. Visual simplicity: The use of icons and a limited color palette (black, white, red, and green) makes the information easy to grasp at a glance, perfect for Pinterest's visual-first platform.
3. Actionable advice: It provides specific, numerical recommendations for posting frequency, giving creators clear guidelines they can implement immediately.
4. Comprehensive coverage: The infographic covers multiple aspects of Instagram content, from stories to DMs to hashtags, making it a one-stop resource for Instagram strategy.
5. Easily shareable: The compact design and "Save this post for later" prompt encourage users to pin and share the image, potentially increasing its reach and engagement on Pinterest.

This infographic, created by VITAMINC, presents a list of "FREE RESOURCES FOR CREATORS." It features a clean, minimalist design with a beige background and brown text.

The image lists various free tools and platforms along with brief descriptions of their primary uses for content creators.

5 reasons why this infographic pin works:

1. Valuable content: It offers a curated list of free resources, which is highly appealing to creators looking to maximize their output while minimizing costs.
2. Clear organization: The information is presented in a simple, easy-to-read list format, making it quick for users to scan and find relevant tools.
3. Diverse tool selection: The infographic covers a wide range of creator needs, from video editing and graphic design to social media planning and invoicing, making it relevant to various types of creators.
4. Visually pleasing design: The minimalist color scheme and typography create an aesthetically pleasing pin that stands out while remaining easy on the eyes.
5. Shareable format: The compact, informative nature of the pin makes it highly shareable, increasing its potential reach on Pinterest and providing value to a broader audience of creators.

This infographic illustrates "Why Most Brands Fail" using a simple line graph.

The image depicts the journey of a brand from creation to success (or failure), highlighting key stages and common pitfalls along the way.

It uses a minimalist design with black text on a white background and a peach-colored line to represent the brand's journey.

5 reasons why this infographic pin works:

1. Engaging title: The headline "Why Most Brands Fail" immediately captures attention by addressing a common concern for businesses and entrepreneurs.
2. Visual storytelling: The graph effectively tells a story, showing the ups and downs of brand development in a clear, easy-to-follow format.
3. Concise information: Each stage of the brand journey is labeled with brief, impactful phrases, making the information quick to digest and remember.
4. Valuable insights: The infographic provides a roadmap of potential pitfalls and crucial steps for brand success, offering actionable advice to viewers.
5. Relatable content: By highlighting the point where "MOST PEOPLE QUIT HERE," the infographic creates a connection with viewers who may have experienced similar challenges, encouraging them to push through difficulties.

This infographic titled "HOW TO MAKE MONEY the startup way" by Money Monarch presents a step-by-step visual guide for entrepreneurs.

It uses simple icons and brief text to outline the process of creating and growing a startup, from finding a product idea to selling shares on a stock exchange.

5 reasons why this infographic pin works:

1. Clear progression: The infographic presents a logical sequence of steps, making it easy for viewers to understand the startup journey from beginning to end.
2. Visual simplicity: The use of basic icons and minimal text makes the information quickly digestible, ideal for Pinterest's visual-first platform.
3. Actionable insights: Each step provides a concrete action or goal, giving aspiring entrepreneurs clear direction on what to do next.
4. Comprehensive overview: The infographic covers the entire startup lifecycle, from ideation to exit, offering value to entrepreneurs at various stages.
5. Engaging topic: "How to make money" is an evergreen subject that attracts a wide audience, especially when combined with the startup angle, making this pin likely to be saved and shared.

This infographic presents "Simple email MARKETING STRATEGIES TO INCREASE SALES." It features a pastel blue background with 18 numbered tips for effective email marketing.

The layout is clean and organized, with each tip presented in its own box.

The design uses a mix of fonts to create visual interest, with the main title in a playful script font.

5 reasons why this infographic pin works:

1. Clear value proposition: The title and subtitle immediately communicate the benefit of the content - simple strategies to increase sales through email marketing.
2. Easy-to-digest format: The 18 tips are presented in a grid layout, making it easy for viewers to quickly scan and absorb the information.
3. Actionable advice: Each tip is concise and practical, providing specific actions that marketers can implement in their email campaigns.
4. Comprehensive coverage: The infographic covers a wide range of email marketing aspects, from technical considerations to content creation and audience engagement.
5. Visually appealing design: The pastel color scheme, varied typography, and organized layout make the pin attractive and inviting, increasing the likelihood of users stopping to read and save the information.

This infographic titled "Posts to Create This Month" provides a content planning guide for social media managers.

It categorizes various types of posts under four main objectives: Educate, Entertain, Inspire, and Sell.

Each category is color-coded and contains specific post ideas, presented in a clean, hierarchical layout.

5 reasons why this infographic pin works:

1. Practical value: It offers concrete, actionable ideas for content creation, making it immediately useful for social media managers and content creators.
2. Clear organization: The information is neatly categorized into four distinct objectives, making it easy to understand and implement different content strategies.
3. Visual appeal: The soft color palette and minimal design create an aesthetically pleasing pin that's likely to catch users' attention while scrolling.
4. Comprehensive coverage: The infographic covers a wide range of content types, catering to different audience needs and marketing objectives.
5. Easy to save and reference: The concise format makes it an ideal resource for Pinterest users to save and refer back to when planning their content calendar, increasing its potential for repins and engagement.

This infographic illustrates "Social Media Content Rules" using two pie charts to represent content distribution strategies.

It presents the "80-20 Rule" and the "70-20-10 Rule" for balancing different types of social media content.

The design uses a clean, modern layout with a limited color palette of orange, purple, and black on a white background.

5 reasons why this infographic pin works:

1. Simple yet informative: The infographic conveys complex content strategies in an easy-to-understand visual format, making it quickly digestible for Pinterest users.
2. Clear data visualization: The use of pie charts effectively illustrates the proportions of different content types, making the concepts immediately clear at a glance.
3. Actionable insights: It provides specific guidelines for content creation, giving social media managers and marketers concrete ratios to aim for in their content mix.
4. Comparison of strategies: By presenting two different rules side-by-side, it allows viewers to consider multiple approaches to content strategy, adding depth to the information.
5. Professional design: The clean layout, consistent color scheme, and uncluttered presentation make the infographic look authoritative and shareable, increasing its appeal on Pinterest.

This infographic titled "How to Choose Your Hashtags" provides guidance on selecting effective hashtags for Instagram posts.

It features the Instagram logo and a large hashtag symbol in the center, surrounded by four categories of hashtags: Niche Hashtags, Audience Hashtags, Keyword Hashtags, and Optional Location Hashtags.

Each category is explained with a brief description and an example.

5 reasons why this infographic pin works:

1. Relevant topic: Hashtag strategy is crucial for Instagram success, making this information valuable for social media marketers and content creators.
2. Visual clarity: The central hashtag symbol and clear layout make the information easy to understand at a glance.
3. Practical examples: Each hashtag category includes a concrete example, helping users apply the concepts to their own strategy.
4. Comprehensive yet concise: The infographic covers four key types of hashtags without overwhelming the viewer with too much information.
5. Brand recognition: The use of Instagram's logo and gradient colors makes the content immediately recognizable and relevant to users interested in Instagram marketing.

This infographic presents "5 Tips for Creating a Killer Social Media Marketing Strategy." It uses a pastel color scheme with hexagonal icons to illustrate each tip.

The tips cover defining the target audience, developing a content strategy, focusing on quality, monitoring results, and staying up-to-date with trends.

Each tip is accompanied by a brief explanation.

5 reasons why this infographic pin works:

1. Clear structure: The numbered list format makes the information easy to follow and remember, ideal for quick consumption on Pinterest.
2. Visual appeal: The pastel color palette and simple geometric icons create an attractive, modern design that's likely to catch users' attention.
3. Actionable advice: Each tip provides concrete, practical guidance that social media marketers can immediately apply to their strategies.
4. Comprehensive overview: The infographic covers key aspects of social media marketing, from planning to execution to analysis, offering value to both beginners and experienced marketers.
5. Easily digestible content: The concise explanations for each tip make the information quick to read and understand, increasing the likelihood of users saving and sharing the pin for future reference.

This infographic pin presents "10 Mistakes That Kill Startups" in a clean, minimalist design. The image uses a black and white color scheme with a touch of orange in the logo.

It lists 10 common mistakes startups make, with a small illustration at the bottom showing a person on the edge of a cliff, emphasizing the risks involved.

5 reasons why this infographic pin works:

1. Clear and concise title: The large, bold text "10 Mistakes That Kill Startups" immediately grabs attention and communicates the content's value to the target audience.
2. Scannable format: The list of 10 points is easy to read quickly, making it perfect for Pinterest users who often scroll through content rapidly.
3. Visually appealing design: The minimalist black and white design with ample white space creates a professional and modern look that stands out in a crowded feed.
4. Relevant content: The information provided is highly relevant to entrepreneurs and startup enthusiasts, making it more likely to be saved and shared.
5. Brand visibility: The company logo at the top and website URL at the bottom subtly promote the brand without overpowering the valuable content, potentially driving traffic to their site.

This infographic pin presents "4 Points For Digital Marketing" in a visually appealing and organized layout.

It uses a soft color palette with pastel shades of blue, peach, green, and yellow to differentiate each point.

The design is clean and modern, with a mix of fonts that create visual interest and hierarchy.

5 reasons why this infographic pin works:

1. Clear structure: The pin organizes information into four distinct sections, making it easy for viewers to quickly grasp the main points of digital marketing.
2. Appealing color scheme: The pastel colors are eye-catching and create a harmonious design that's likely to stand out in Pinterest feeds without being overwhelming.
3. Concise content: Each point is explained briefly but effectively, providing valuable information without overwhelming the viewer with too much text.
4. Relevant icons: The simple icons used for each point reinforce the message visually, aiding in quick comprehension and recall.
5. Professional credibility: Including the creator's name and title at the bottom adds authority to the information, potentially increasing trust and engagement with the content.

This infographic pin outlines "Create a Successful Digital Marketing Strategy in 8 Steps" using a visually appealing vertical timeline format.

Each step is presented in a colorful, rounded rectangle with accompanying icons, creating an easy-to-follow guide for developing a comprehensive digital marketing strategy.

5 reasons why this infographic pin works:

1. Clear structure: The vertical timeline layout provides a logical flow of information, guiding the viewer through each step of creating a digital marketing strategy.
2. Vibrant color scheme: The use of different pastel colors for each step makes the content visually engaging and helps distinguish between the various elements of the strategy.
3. Concise content: Each step is explained briefly but effectively, providing valuable information without overwhelming the viewer with too much text.
4. Relevant icons: The simple, modern icons accompanying each step reinforce the concepts visually, aiding in quick comprehension and recall of the information.
5. Comprehensive overview: By covering eight key aspects of digital marketing, from defining objectives to measuring results, the infographic offers a complete roadmap that provides real value to the target audience, increasing its shareability and save-worthiness on Pinterest.

Conclusion

Mastering Pinterest marketing is crucial for driving traffic to your blog, and these infographic examples show why.

They capture attention, convey information quickly, and encourage sharing. To boost your Pinterest game, start by creating visually appealing pins that follow these successful templates.

Use clear titles, organize information logically, and choose eye-catching color schemes. Don't forget to include concise, valuable content and relevant icons to reinforce your message.

What's next?

1. Analyze your top-performing pins and identify common elements.
2. Experiment with different infographic styles and colors.
3. Create a series of pins covering various aspects of your blog's niche.
4. Use Swiftpinz to generate eye-catching images for your pins.
5. Consistently pin and engage with your audience to build a strong Pinterest presence.

Success on Pinterest takes time and effort, but with these strategies, you'll be well on your way to increasing your blog's traffic.

How often should I pin on Pinterest?

Aim to pin consistently, around 3-5 times per day. Quality matters more than quantity, so focus on creating and sharing valuable content rather than overwhelming your audience.

What's the ideal size for Pinterest pins?

The recommended size for Pinterest pins is 1000 x 1500 pixels (2:3 ratio). This vertical format performs best in the Pinterest feed and allows for more detailed visuals.

How can I make my pins more clickable?

Use attention-grabbing titles, high-quality images, and clear calls-to-action. Ensure your pin design is visually appealing and the text is easy to read, even on mobile devices.

Should I include my website URL on the pin image?

It's a good practice to include your website URL on the pin image, as it helps with brand recognition and provides a backup if the pin gets separated from its link.

How do I use Pinterest group boards effectively?

Join relevant group boards in your niche, follow the board rules, and contribute high-quality pins regularly. Engage with other members' content to build relationships and increase your visibility.

Can I repin my own content?

Yes, you can repin your own content, but do so strategically. Space out repins over time and mix them with fresh content and pins from others to maintain an engaging and diverse feed.